Nike Announces The Six Winners Of The On Air Vote Forward Competition
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After announcing the eighteen finalists last week and conducting a one-week voting process through Nike.com/onair and the SNKRS App, Nike has officially unveiled the six winners from the On Air Vote Forward competition. Representing the powerful epicenters of sneaker fandom across the globe, these six locals will now see their designs become reality as they work with Nike Sportswear to bring these designs to life. Each of these distinct designs connect the dots between the history of their respective cities as well as their personal stories, conveying a design concept that has never been done before. See the six winners of this Air Max competition below and stay tuned for what’s next.
NYC: Air Max 98 “La Mezcla” by Gabrielle SerranoSerrano’s entry represents the diverse complexions of NYC that combine race, ethnicity and cultural background, highlighting what makes this city special: its people.
Seoul: Nike Air Max 97 “Neon” by Gwang ShinShin’s concept is inspired by his city’s neon signs, complete with a matte black body, vibrant colors and contours inspired by the Taaeguk symbol on Seoul’s flag.
Tokyo: Nike Air Max 1 “Tokyo Maze” by Yuta TakumanTakuman’s design honors the dizzying urban labyrinth of colorful tube lines that shoot beneath Tokyo. Embossed leather represents the city’s concrete surface, while the red bubble pays homage to the iconic Tokyo Tower.
London: Air Max 97 “London Summer” by Jasmine LasodeLasode’s design celebrates love and summer in the city, with a personal memory – a first date spent on Primrose Hill — as her backdrop.
Shanghai: Nike Air Max 97 “Kaleidoscope” by Cash RuThe SH Kaleidoscope reflects Ru’s impression of the clouds floating along Shanghai’s skies: shifting and dissipating to create new forms and shapes.
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